The nike free run australia operation cost climbs unceasingly the fever money which, between the colleagues disregards all consequences, lets the B2C electronic commerce enterprise the growth bitter experience bottleneck. According to the world places website Alexa the data display, the Nike recent three month user cover number falls suddenly, the range of fall achieves 44%.At the same time, the Nike marketing cost unceasingly is growing actually, in this situation, washed last year profit the gross profit is 30% happy, then only is left over this year 17%.
nike free run womens CEO Bi Shengcheng started from later last year to reduce 80% advertising budget. Because the Nike enterprise burns the money to be serious,http://www.nikefreerunx2012.com/ does not burn the money not to have the current capacity, burns the money incautiously to be able to cause the fund chain break, is in a dilemma the region once compelled Bi Sheng to be dejected indicated: "Nike electronic commerce is a fraud, the high cost, the low gross profit and the profit are hopeless." Finished obviously wins already to happy washes loses confidence.
But are very many regarding the present vertical kind of electricity business reforming to make the platform, cheap nike free run expressed the vertical electricity business reforming platform must die, but the Nike professional thought: Now puts down the Taiwan Telegraphic Transmission business to burn the money to construct the physical distribution, develops the management project crazily, the user net buys the service day after day consummation, but the vertical electricity business management category is unitary, is unable to attract the consumer, cannot meet the Nike consumer's shopping need, if acts willfully the conservative management, is hesitant to advance only can accelerate the deterioration.
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